Case · Real estate agency, Dubai
Every listing found before the competition.
A Dubai agency kept losing listings and buyers to faster competitors. Now a Scraper watches every portal and registry, an Analyst scores what it finds, and a Responder answers new leads in minutes.
- Industry
- Real estate
- Team
- Sales and listings
- Agents
- Scraper + Analyst + Responder
- Live in
- 30 days
Results
Illustrative case based on real projects. Figures are representative.
Before
The best listings went to whoever called first.
New listings appear every hour on the property portals, in developer releases and in public registries. Two junior brokers checked them by hand each morning and pasted the good ones into a spreadsheet.
By the time a broker called, a faster agency had often signed the owner. Buyer enquiries waited half a day for a reply. In Dubai, half a day is enough to lose them.
What we built
A sales floor that reads the market every hour.
Brokers get new listings and scored leads in WhatsApp and the CRM. The weekly pipeline report writes itself.
Portals and registries
Property portals, developer releases and public registries, checked every 15 minutes.
Scraper
Finds every new listing and price change, and pulls out area, size, price and agent.
Analyst
Scores leads and listings against recent sales, suggests a price and writes the weekly report.
Responder
Answers new buyer and owner enquiries on WhatsApp in minutes and books the viewing.
Brokers
Pricing advice, offers and anything signed go to a broker, with the full history.
- Approval rule
- No price, offer or contract goes out without a broker
- Shared memory
- Past deals, price history by area, listings, client history
- Connected to
- Property portals · CRM · WhatsApp · Google Sheets
The 30 days
From first call to live, week by week.Week by week.
- WEEK 0
Diagnose
Two days with the brokers. Mapped where listings appear and where leads were lost.
- WEEK 1
Map
Access to the CRM, the portals and WhatsApp Business. Metric signed off: time to spot a new listing.
- WEEK 2
Build
Scraper, Analyst and Responder built, scoring tuned with the head of sales.
- WEEK 3
Prove
Two weeks side by side with the manual check. The agents tracked 15× more listings.
- DAY 30
Live
Alerts live in WhatsApp as listings appear. Brokers trained on the command center.
After
What changed.
Measured from the command center, against the metric agreed in week one.
| Metric | Before | After 90 days |
|---|---|---|
| Time to spot a new listing | 2 days | 20 min |
| Leads answered within 1 hour | 30% | 95% |
| Listings tracked | 200 | 3,000+ |
| Weekly pipeline report | Half a day | On demand |
| Viewings booked per month | 40 | 110 |
| Exclusive listings signed per quarter | 5 | 14 |
- Time to spot a new listing2 days, now 20 min
- Leads answered within 1 hour30%, now 95%
- Listings tracked200, now 3,000+
- Weekly pipeline reportHalf a day, now On demand
- Viewings booked per month40, now 110
- Exclusive listings signed per quarter5, now 14
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